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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • G

      Google Cloud

      Boost Productivity with Gemini in BigQuery - 繁體中文

      Skills you'll gain: Exploratory Data Analysis, Data Processing, Data Pipelines, Data Manipulation, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, Generative AI Agents, SQL, Artificial Intelligence and Machine Learning (AI/ML), Debugging

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      BigQuery로 임베딩, 벡터 검색, RAG 만들기

      Skills you'll gain: Generative AI, Data Pipelines, Big Data, Google Cloud Platform, Natural Language Processing

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Einbettungen, Vektorsuche und RAG mit BigQuery erstellen

      Skills you'll gain: Generative AI, Large Language Modeling, Google Cloud Platform, Big Data, Natural Language Processing

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Manipulation and Cleaning in R

      Skills you'll gain: Data Manipulation, Data Cleansing, Data Wrangling, Data Quality, Tidyverse (R Package), Data Transformation, R Programming, Text Mining, Generative AI, Data Integrity, Data Pipelines

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Responsible AI for Developers: Fairness & Bias - 日本語版

      Skills you'll gain: Data Ethics, Google Cloud Platform, Artificial Intelligence, Open Source Technology, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Data Quality, Data Analysis

      Intermediate · Course · 1 - 3 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Accounting Data Analytics

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      R Programming Essentials with Microsoft Tools

      Skills you'll gain: Version Control, GitHub, Git (Version Control System), Data Manipulation, Software Documentation, R Programming, Microsoft Copilot, Microsoft Visual Studio, Program Development, Data Import/Export, Statistical Analysis, Development Environment, Integrated Development Environments, Descriptive Statistics, Statistical Programming, Data Cleansing, Data Analysis, Programming Principles, Debugging, Data Structures

      Beginner · Course · 1 - 3 Months

    • O

      O.P. Jindal Global University

      MBA Business Analytics

      Skills you'll gain: Design Thinking, Data Storytelling, Operations Management, Active Listening, Data Visualization, Environmental Social And Corporate Governance (ESG), Working Capital, Database Management, Sampling (Statistics), Project Estimation, Financial Statement Analysis, Business Analytics, Financial Accounting, Predictive Analytics, Big Data, Regression Analysis, Employee Performance Management, Marketing, Marketing Management, Business Economics

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Business Analytics Graduate Certificate

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of London

      Bachelor of Science in Marketing

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Business Analytics

      Skills you'll gain: Database Design, Customer Analysis, Descriptive Analytics, People Analytics, Revenue Management, Web Scraping, Time Series Analysis and Forecasting, FinTech, Predictive Analytics, Statistical Reporting, Governance, Unsupervised Learning, Statistical Hypothesis Testing, Risk Analysis, Network Analysis, Digital Transformation, Cloud Security, Dimensionality Reduction, Sampling (Statistics), Deep Learning

      Earn a degree

      Degree · 1 - 4 Years

    • N

      Northeastern University

      Master of Science in Data Analytics Engineering

      Skills you'll gain:

      Earn a degree

      Degree · 1 - 4 Years

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    In summary, here are 10 of our most popular marketing analytics courses

    • Boost Productivity with Gemini in BigQuery - 繁體中文: Google Cloud
    • BigQuery로 임베딩, 벡터 검색, RAG 만들기: Google Cloud
    • Einbettungen, Vektorsuche und RAG mit BigQuery erstellen: Google Cloud
    • Data Manipulation and Cleaning in R: Microsoft
    • Responsible AI for Developers: Fairness & Bias - 日本語版: Google Cloud
    • Graduate Certificate in Accounting Data Analytics: University of Illinois at Urbana-Champaign
    • R Programming Essentials with Microsoft Tools: Microsoft
    • MBA Business Analytics: O.P. Jindal Global University
    • Business Analytics Graduate Certificate: University of Illinois at Urbana-Champaign
    • Bachelor of Science in Marketing: University of London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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