• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • U

      University of New Mexico

      Negocios Internacionales I

      Skills you'll gain: International Relations, Global Marketing, World History, Socioeconomics, Economic Development, Cultural Diversity, Business Economics, Economics, Policty Analysis, Research, and Development, Market Dynamics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Mixed · Course · 1 - 3 Months

    • É

      École Polytechnique Fédérale de Lausanne

      Introduction to Household Water Treatment and Safe Storage

      Skills you'll gain: Sanitation, Water Resources, Public Health, Emergency Response, Program Evaluation, Health Policy, Environmental Monitoring, Infectious Diseases, Governance, Microbiology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Digital Competition in Financial Services

      Skills you'll gain: Technology Strategies, FinTech, Digital Transformation, Business Technologies, Financial Services, Financial Regulation, Business Strategy, Market Dynamics, Competitive Analysis, Business Modeling, Systems Thinking, Innovation, Governance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      988 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Enterprise Systems

      Skills you'll gain: Enterprise Resource Planning, Business Systems, Change Management, Organizational Change, System Implementation, Business Process, Business Management, Business, Project Design, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      795 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Building Your Freelancing Career

      Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Financial Data, Business Risk Management, Service Improvement, Tax Preparation, Business Process Automation, Budget Management, Business Strategy, Contract Management, Peer Review, Financial Analysis, Financial Forecasting, Small Business Accounting, Customer experience improvement, Sales Process, Client Services, Market Analysis, Team Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      418 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      The Chinese University of Hong Kong

      Doing Business in China

      Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      613 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Google Ads Search Campaign

      Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Budget Management, Marketing Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      708 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Glasgow

      MBA Essentials

      Skills you'll gain: Business Administration, Leadership Studies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, Digital Marketing, B2B Sales

      4.6
      Rating, 4.6 out of 5 stars
      ·
      199 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Web Design: Wireframes to Prototypes

      Skills you'll gain: Wireframing, Mockups, Responsive Web Design, Web Design, User Interface (UI) Design, User Experience Design, Prototyping, Web Language, Graphic and Visual Design, HTML and CSS, Typography, Peer Review

      4.8
      Rating, 4.8 out of 5 stars
      ·
      869 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Healthcare Marketplace

      Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Health Care, Medical Equipment and Technology, Health Technology, Market Dynamics, Health Care Administration, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Economics, Insurance, Market Trend

      4.5
      Rating, 4.5 out of 5 stars
      ·
      608 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Infosec

      Python for Cybersecurity

      Skills you'll gain: MITRE ATT&CK Framework, Cyber Threat Hunting, Threat Detection, Threat Modeling, Cybersecurity, Network Security, Cyber Security Strategy, System Monitoring, Cyber Operations, Continuous Monitoring, Cyber Threat Intelligence, Incident Response, Scripting, Network Monitoring, Command-Line Interface, Python Programming, Data Access, Authorization (Computing), IT Automation, Intrusion Detection and Prevention

      4.5
      Rating, 4.5 out of 5 stars
      ·
      508 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Negotiation skills: Negotiate and resolve conflict

      Skills you'll gain: Conflict Management, Negotiation, Intercultural Competence, Stakeholder Management, Leadership, Leadership and Management, Organizational Leadership, Emotional Intelligence, Cultural Diversity, Self-Awareness, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      773 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…464748…297

    In summary, here are 10 of our most popular marketing strategy courses

    • Negocios Internacionales I: University of New Mexico
    • Introduction to Household Water Treatment and Safe Storage: École Polytechnique Fédérale de Lausanne
    • Digital Competition in Financial Services: Copenhagen Business School
    • Enterprise Systems: University of Minnesota
    • Building Your Freelancing Career: California Institute of the Arts
    • Doing Business in China: The Chinese University of Hong Kong
    • Create a Google Ads Search Campaign: Coursera Project Network
    • MBA Essentials: University of Glasgow
    • Web Design: Wireframes to Prototypes: California Institute of the Arts
    • Healthcare Marketplace: University of Minnesota

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok