• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Introduction to Digital Transformation Part 1

      Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Competitive Analysis, Technology Strategies, Data Strategy, Business Technologies, Emerging Technologies, Innovation, Business Strategy, Business Economics, Artificial Intelligence and Machine Learning (AI/ML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      419 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Management, Market Share, Benchmarking, Transportation, Supply Chain, and Logistics, Customer experience improvement, Analytics, Financial Analysis, Inventory Management System, Data Analysis, Cost Estimation, Data-Driven Decision-Making, Cost Reduction

      4.7
      Rating, 4.7 out of 5 stars
      ·
      806 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Quantitative Research

      Skills you'll gain: Surveys, Survey Creation, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Statistical Methods, Data Analysis, Marketing, Target Market, Sample Size Determination, Quality Control

      4.4
      Rating, 4.4 out of 5 stars
      ·
      337 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Formulación y evaluación de proyectos complejos

      Skills you'll gain: Feasibility Studies, Project Management Life Cycle, Project Portfolio Management, Program Management, Strategic Planning, Financial Analysis, Project Management, Project Finance, Project Risk Management, Business Analysis, Cost Benefit Analysis, Decision Making, Risk Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      Pontificia Universidad Católica de Chile

      Evaluación de Proyectos de Inversión

      Skills you'll gain: Financial Analysis, Capital Budgeting, Project Finance, Return On Investment, Financial Modeling, Investment Management, Cash Flows, Feasibility Studies, Risk Analysis, Business Strategy, Strategic Decision-Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      491 reviews

      Mixed · Course · 1 - 4 Weeks

    • S

      Starweaver

      Relationship Management and Business Development

      Skills you'll gain: Business Development, Business Relationship Management, Relationship Building, Cross Selling, Strategic Partnership, Rapport Building, New Business Development, B2B Sales, Professional Networking, Customer Relationship Management, Client Services, Target Market, Communication, Upselling, Business Strategies, Market Research, Active Listening

      4.3
      Rating, 4.3 out of 5 stars
      ·
      163 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Innovación y emprendimiento

      Skills you'll gain: Innovation, Business Modeling, Design Thinking, Creative Problem-Solving, Entrepreneurship, Brainstorming, Business Architecture, Corporate Strategy, Creative Thinking, Business Strategy, Business Process, Storytelling, Cognitive flexibility, Business Strategies, New Business Development, Team Management, Open Mindset, Value Propositions, Lean Methodologies, Organizational Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      380 reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Research Methodologies

      Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Business Research, Market Research, Research Design, Sample Size Determination, Survey Creation, Interviewing Skills, Probability & Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      424 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Product Management

      Skills you'll gain: Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      256 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Essentials of Management and Strategic Planning

      Skills you'll gain: Business Planning, Business Strategy, People Development, Strategic Leadership, Leadership and Management, Leadership Development, Organizational Strategy, Business Management, Business Leadership, Strategic Thinking, Employee Coaching, Plan Execution, Accountability, People Management, Team Leadership, Leadership, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      345 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English: Marketing and Sales

      Skills you'll gain: Sales Presentations, Brainstorming, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Business Marketing, Business Communication, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Marketing, Employee Surveys, Public Speaking, Communication Strategies, Vocabulary

      4.7
      Rating, 4.7 out of 5 stars
      ·
      683 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Università Bocconi

      Gestión de las empresas de alimentación y bebidas

      Skills you'll gain: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities

      4.8
      Rating, 4.8 out of 5 stars
      ·
      860 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…555657…298

    In summary, here are 10 of our most popular marketing strategy courses

    • Introduction to Digital Transformation Part 1: University of Virginia Darden School Foundation
    • Supply Chain Analytics: Rutgers the State University of New Jersey
    • Quantitative Research: University of California, Davis
    • Formulación y evaluación de proyectos complejos: Universidad de los Andes
    • Evaluación de Proyectos de Inversión: Pontificia Universidad Católica de Chile
    • Relationship Management and Business Development : Starweaver
    • Innovación y emprendimiento: Tecnológico de Monterrey
    • Research Methodologies: Queen Mary University of London
    • Product Management: Universidad de Palermo
    • Essentials of Management and Strategic Planning: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok