• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Speaking to persuade: Motivating audiences with solid arguments and moving language

      Skills you'll gain: Persuasive Communication, Public Speaking, Verbal Communication Skills, Communication, Storytelling, Critical Thinking, Constructive Feedback, Non-Verbal Communication, Problem Solving, Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      337 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Corporate Communications

      Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Diversity Equity and Inclusion Initiatives, Target Audience, Public Relations, Crisis Management, Drive Engagement, Diversity and Inclusion, Social Media, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Marketing Communications, Branding

      4.6
      Rating, 4.6 out of 5 stars
      ·
      88 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Business & Technology

      Skills you'll gain: Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Global Marketing, Entrepreneurship, Business Communication, Artificial Intelligence, Change Management, Organizational Leadership, Business Modeling, Generative AI, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Applied Machine Learning, New Product Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      68 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Salesforce Basics

      Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, Customer Relationship Management, Business Reporting, Role-Based Access Control (RBAC), Sales Management, Customer Engagement, Cloud-Based Integration, Security Management, Marketing Automation, User Accounts, Data Security, Account Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      212 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Cybersecurity: Developing a Program for Your Business

      Skills you'll gain: Cyber Threat Intelligence, Security Management, Internet Of Things, Incident Response, Risk Management, Cyber Security Policies, Cyber Security Strategy, Cyber Governance, Threat Detection, Human Factors (Security), Business Risk Management, Cybersecurity, Threat Management, Security Awareness, Enterprise Risk Management (ERM), Information Management, Mobile Security, Business Ethics, Performance Measurement, Cyber Risk

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      Strategic HRM: Talent, Performance, Compensation Design

      Skills you'll gain: Performance Appraisal, Human Resource Strategy, Human Resources, Compensation Strategy, Talent Management, Compensation Management, Performance Management, Organizational Development, Employee Engagement, Workforce Development, Talent Acquisition, Employee Retention

      4.6
      Rating, 4.6 out of 5 stars
      ·
      98 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Strategic Communication Campaigns

      Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Public Relations, Brand Strategy, Paid media, Social Media Campaigns, Earned Media, Communication Strategies, Integrated Marketing Communications, Program Evaluation, Content Performance Analysis, Owned Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      37 reviews

      Beginner · Specialization · 1 - 3 Months

    • B

      Banco Interamericano de Desarrollo

      Emprendimientos creativos

      Skills you'll gain: Entrepreneurship, Design Thinking, Innovation, New Business Development, Financial Management, Business Planning, Lean Methodologies, Creativity, Business Strategy, Fundraising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      483 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Python Data Analytics

      Skills you'll gain: Pandas (Python Package), Data Analysis, Exploratory Data Analysis, Data Modeling, Data Manipulation, Jupyter, Data Processing, Matplotlib, Programming Principles, Data Cleansing, Data Visualization Software, Python Programming, Scripting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      202 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Digital Advertising

      Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Pay Per Click Advertising, Paid media, Digital Marketing, Data Ethics, Business Metrics, Return On Investment, Augmented Reality, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      415 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Market and Competition in Pricing Strategy

      Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      232 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Diversity and Inclusion for HR Professionals

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Intercultural Competence, Cultural Diversity, Human Resources, Human Resource Strategy, Safety Culture, Industrial and Organizational Psychology, Employee Engagement, Innovation, Recruitment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      214 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…666768…298

    In summary, here are 10 of our most popular marketing strategy courses

    • Speaking to persuade: Motivating audiences with solid arguments and moving language: University of Washington
    • Corporate Communications: University of California, Irvine
    • Business & Technology: Illinois Tech
    • Salesforce Basics: University of California, Irvine
    • Cybersecurity: Developing a Program for Your Business: Kennesaw State University
    • Strategic HRM: Talent, Performance, Compensation Design: Coursera Instructor Network
    • Strategic Communication Campaigns: University of Colorado Boulder
    • Emprendimientos creativos: Banco Interamericano de Desarrollo
    • Python Data Analytics: Meta
    • Introduction to Digital Advertising: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok