• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Market Research

      Skills you'll gain: Surveys, Survey Creation, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Statistical Methods, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Business Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      The Materiality of ESG Factors

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Risk Management, Business Risk Management, Stakeholder Management, Corporate Sustainability, Governance, Portfolio Management, Diversity and Inclusion, Corporate Strategy, Waste Minimization, Environmental Issue, Investments, Business Ethics, Investment Management, Crisis Management, Insurance, Return On Investment, Environmental Resource Management, Financial Analysis, Product Lifecycle Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Operations

      Skills you'll gain: Lean Six Sigma, Lean Manufacturing, Process Improvement, Operations Management, Production Process, Six Sigma Methodology, Operational Efficiency, Quality Improvement, Kanban Principles, Continuous Improvement Process, Inventory Control, Inventory Management System

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Geneva

      International Organizations Management

      Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Fundraising, Leadership, Governance, Public Policies, Business, Organizational Strategy, Organizational Structure, World History, Cross-Functional Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D
      A

      Multiple educators

      DeepLearning.AI Data Engineering

      Skills you'll gain: Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Architecture, Data Transformation, Requirements Analysis, Data Processing, Data Warehousing, Query Languages, Apache Hadoop, Extract, Transform, Load, Data Lakes, Amazon Web Services, File Systems, Apache Spark, Database Systems, Data Integration, AWS Kinesis, Infrastructure as Code (IaC)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      453 reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Digital Transformation in Financial Services

      Skills you'll gain: FinTech, Technology Strategies, Payment Systems, Financial Services, Digital Transformation, International Finance, Mobile Banking, Banking, Innovation, Financial Regulations, Business Technologies, Business Transformation, Financial Market, Competitive Analysis, Analysis, Financial Regulation, Business Strategy, Business Analysis, Business Strategies, Market Dynamics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2K reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      Erasmus University Rotterdam

      Econometrics: Methods and Applications

      Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Data Analysis, Statistical Analysis, Quantitative Research, Statistical Modeling, Statistics, Predictive Analytics, Probability, Linear Algebra, Peer Review

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Email Marketing

      Skills you'll gain: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Target Audience, Campaign Management, Marketing Strategies, Growth Strategies, Promotional Strategies, Lead Generation, Customer Engagement, Automation, Law, Regulation, and Compliance

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Strategy & B2B2C Routes to Market

      Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Customer Insights, Market Opportunities, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, New Business Development, Supply Chain, Strategic Thinking, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      65 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Mergers and Acquisitions

      Skills you'll gain: Mergers & Acquisitions, Private Equity, Investment Banking, Financial Statement Analysis, Business Valuation, Financial Forecasting, Financial Analysis, Capital Markets, Financial Modeling, Corporate Accounting, Price Negotiation, Financial Accounting, Corporate Tax, Accounting, Income Statement, Balance Sheet, Investments, Corporate Strategy, Financial Management, Corporate Finance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      546 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Digital Business Marketing with Easil

      Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, User Accounts

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Executives and Business Leaders

      Skills you'll gain: Prompt Engineering, Risk Mitigation, Generative AI, Risk Analysis, Feasibility Studies, Data Ethics, Brainstorming, Generative AI Agents, Business Priorities, Return On Investment, Data Strategy, Business Leadership, Goal Setting, Artificial Intelligence, Business Solutions, Ideation, Business Strategy, Scalability, Business Transformation, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      466 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…262728…297

    In summary, here are 10 of our most popular marketing strategy courses

    • Market Research: University of California, Davis
    • The Materiality of ESG Factors: University of Pennsylvania
    • Supply Chain Operations: Rutgers the State University of New Jersey
    • International Organizations Management : University of Geneva
    • DeepLearning.AI Data Engineering: DeepLearning.AI
    • Digital Transformation in Financial Services: Copenhagen Business School
    • Econometrics: Methods and Applications: Erasmus University Rotterdam
    • Email Marketing: Simplilearn
    • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
    • Mergers and Acquisitions: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok