• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: New
      New
      U

      University of Colorado Boulder

      Manage Abrasive Workplace Behavior With Backbone

      Skills you'll gain: Behavior Management, Professionalism, Courage, Conflict Management, Leadership and Management, People Management, Tactfulness, De-escalation Techniques, Assertiveness, Constructive Feedback, Emotional Intelligence, Employee Performance Management, Compassion, Self-Awareness

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship 1: Developing the Opportunity

      Skills you'll gain: Entrepreneurship, Market Opportunities, Product Development, Ideation, Target Market, New Product Development, Competitive Analysis, Innovation, Business Planning, Strategic Thinking, Business Analysis, Analysis, Business Development, Needs Assessment, Customer Insights, Technology Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.4K reviews

      Mixed · Course · 1 - 3 Months

    • A

      Amazon Web Services

      AWS Cloud Practitioner Essentials

      Skills you'll gain: Amazon Web Services, Amazon CloudWatch, Public Cloud, AWS Identity and Access Management (IAM), Cloud Services, Cloud Computing, Cloud Platforms, Cloud Infrastructure, Amazon Elastic Compute Cloud, Cloud Management, Cloud Security, Amazon S3, Cloud Computing Architecture, Continuous Monitoring, Scalability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      N

      Northeastern University

      Fundamentals of Integrated Brand Promotion

      Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Marketing, Brand Strategy, Integrated Marketing Communications, Brand Loyalty, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Media Strategy, Strategic Decision-Making, Design Thinking

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to UX/UI Design

      Skills you'll gain: User Experience Design, User Centered Design, Design Thinking, Usability, User Interface (UI) Design, Figma (Design Software), User Research, Interaction Design, Wireframing, Augmented and Virtual Reality (AR/VR), Emerging Technologies, Prototyping, Software Development Life Cycle

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Y

      Yale University

      A Law Student's Toolkit

      Skills you'll gain: Legal Strategy, Legal Research, Legal Writing, Case Law, Civil Procedures, Policy Analysis, Learning Strategies, Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera

      Instagram Analytics: Optimize Performance

      Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Instagram Monetization: Collaborate with Brands

      Skills you'll gain: Instagram, Social Media Content, Content Strategy, Marketing Planning, Social Media Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Brand Awareness, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Strategy & Economic Analysis

      Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Product Lifecycle Management, Business Strategy, Competitive Analysis, Business Economics, Innovation, Economics, Market Trend, Strategic Decision-Making, Strategic Thinking, Price Negotiation, Global Marketing, Market Analysis, Value Propositions, Consumer Behaviour, New Product Development, Operating Cost, Organizational Strategy

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      162 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Social Media Marketing Capstone

      Skills you'll gain: Marketing Analytics, Social Media Marketing, Campaign Management, Communication, Analysis, Presentations, Social Media, Digital Marketing, Marketing, Marketing Strategies, Marketing Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      656 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      YouTube Monetization: Collaborate with Brands

      Skills you'll gain: Content Development and Management, Content Strategy, Advertising, Marketing Channel, Business Planning, Strategic Partnership, Merchandising, Revenue Management, New Business Development, Live Streaming, Promotions and Campaigns, Marketing Analytics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Logo Design, Brand Management, Content Marketing, Target Audience, Advertising Campaigns, Content Creation, Advertising, Marketing Design, Creative Design, Marketing Communications, Brand Awareness, Proposal Development, Value Propositions, Content Strategy, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…272829…297

    In summary, here are 10 of our most popular marketing strategy courses

    • Manage Abrasive Workplace Behavior With Backbone : University of Colorado Boulder
    • Entrepreneurship 1: Developing the Opportunity: University of Pennsylvania
    • AWS Cloud Practitioner Essentials: Amazon Web Services
    • Fundamentals of Integrated Brand Promotion: Northeastern University
    • Introduction to UX/UI Design: IBM
    • A Law Student's Toolkit: Yale University
    • Instagram Analytics: Optimize Performance: Coursera
    • Instagram Monetization: Collaborate with Brands: Coursera
    • Strategy & Economic Analysis: Illinois Tech
    • Meta Social Media Marketing Capstone: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok