• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • U

      University of Copenhagen

      Academic Information Seeking

      Skills you'll gain: Research, Investigation, Record Keeping, Data Collection, Document Management, Information Management, Intellectual Property

      4.7
      Rating, 4.7 out of 5 stars
      ·
      749 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Starweaver

      Hospitality Luxury Brand Management

      Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Brand Management, Hotel And Restaurant Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Revenue Management, Brand Loyalty, Business Ethics, Digital Transformation, Personalized Service, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Crisis Management, Innovation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      142 reviews

      Intermediate · Course · 1 - 4 Weeks

    • É

      École Polytechnique Fédérale de Lausanne

      Economie du sol et de l'immobilier I

      Skills you'll gain: Real Estate, Property and Real Estate, Feasibility Studies, Commercial Real Estate, Financial Analysis, Capital Budgeting, Market Dynamics, Real Estate Transactions, Finance, Return On Investment, Financial Modeling, Investments, Economics, Business Valuation, Price Negotiation, Market Analysis, Property Management, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      260 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Marketing Entry and Execution

      Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      334 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Meaningful Marketing Insights

      Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Statistical Analysis, Data Manipulation, Forecasting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      285 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Cybersecurity Threat Vectors and Mitigation

      Skills you'll gain: Encryption, Cybersecurity, Cyber Attacks, Threat Management, Authentications, Security Strategy, Threat Detection, Network Security, Authorization (Computing), Cryptography, Data Security, Active Directory, Identity and Access Management, Firewall, Multi-Factor Authentication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      292 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Introducción al mundo de las negociaciones

      Skills you'll gain: Negotiation, Verbal Communication Skills, Communication, Interpersonal Communications, Active Listening, Leadership, Relationship Building, Ethical Standards And Conduct, Conflict Management, Strategic Thinking, Cultural Diversity, Global Marketing, Emerging Technologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      747 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Enterprise Product Management Fundamentals

      Skills you'll gain: Product Development, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, Technical Product Management, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Market Analysis, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Prioritization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      43 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Leadership Strategies for AI and Generative AI

      Skills you'll gain: Data Ethics, Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, Business Leadership, Critical Thinking, Generative AI, Artificial Intelligence, Business Strategy, Ethical Standards And Conduct, Analytical Skills, Data Strategy, Information Privacy, Business Transformation, Strategic Decision-Making, Data Science, Key Performance Indicators (KPIs), Strategic Leadership, Business Marketing, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      152 reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Amazon Ads

      Campaign Planning and Optimization

      Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Media Planning, Online Advertising, Promotions and Campaigns, Marketing Planning, Digital Advertising, Paid media, Content Performance Analysis, Advertising Sales, Keyword Research, Brand Awareness, Performance Reporting, Target Audience, Customer Insights, Consumer Behaviour, Data-Driven Decision-Making, Goal Setting

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Python Data Analytics

      Skills you'll gain: Pandas (Python Package), Data Analysis, Exploratory Data Analysis, Data Modeling, Data Manipulation, Jupyter, Data Processing, Matplotlib, Programming Principles, Data Cleansing, Data Visualization Software, Python Programming, Scripting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      201 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Oral Communication for Engineering Leaders

      Skills you'll gain: Presentations, Technical Communication, Verbal Communication Skills, Public Speaking, Persuasive Communication, Communication Strategies, Communication, Visualization (Computer Graphics), Non-Verbal Communication, Graphic and Visual Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      261 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…636465…298

    In summary, here are 10 of our most popular marketing strategy courses

    • Academic Information Seeking: University of Copenhagen
    • Hospitality Luxury Brand Management: Starweaver
    • Economie du sol et de l'immobilier I: École Polytechnique Fédérale de Lausanne
    • International Marketing Entry and Execution: Yonsei University
    • Meaningful Marketing Insights: Emory University
    • Cybersecurity Threat Vectors and Mitigation: Microsoft
    • Introducción al mundo de las negociaciones: Universidad Nacional Autónoma de México
    • Enterprise Product Management Fundamentals: Microsoft
    • Leadership Strategies for AI and Generative AI: Fractal Analytics
    • Campaign Planning and Optimization: Amazon Ads

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok