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Strategic Leadership in Hospitality Specialization
Starweaver

Strategic Leadership in Hospitality Specialization

Master Financial and Operational Leadership.. Lead hospitality transformation with expertise in finance, innovation, service design, and digital.

Marta Sotto-Mayor
João Freitas
Manish Gupta

Instructors: Marta Sotto-Mayor

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Get in-depth knowledge of a subject
Intermediate level

Recommended experience

3 months to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

3 months to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply the fundamentals of hotel finance, including budgeting, forecasting, key    performance indicators, and revenue management.

  • Analyze hospitality industry trends and design guest-centric operations.

  • Create and prototype innovative hospitality services using design thinking.

  • Develop digital marketing campaigns and manage social media strategy.

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Taught in English
Recently updated!

June 2025

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Specialization - 4 course series

Mastering Hotel Financials

Mastering Hotel Financials

Course 111 hours

What you'll learn

  • Define key financial terms and concepts used in hotel management.

  • Explain the financial structures and processes within the hotel industry.

  • Analyze real-life hotel financial scenarios and make informed decisions.

  • Assess the financial health of a hotel and propose strategies for improvement.

Skills you'll gain

Category: Financial Analysis
Category: Balance Sheet
Category: creative problem-solving
Category: Benchmarking
Category: Time management
Category: Income Statement
Category: Financial Statement Analysis
Category: Adaptability
Category: Hospitality Management
Category: FinTech
Category: Budgeting
Category: Performance Measurement
Category: Cost Control
Category: Return On Investment
Category: Financial Management
Category: Cash Flows
Category: Capital Expenditure
Category: Leadership Development
Category: Crisis Management
Category: Revenue Management

What you'll learn

  • Identify key historical developments that have shaped the evolution of the hospitality industry.

  • Recognize the fundamental principles and core concepts of hospitality management in the 21st century.

  • Analyze current challenges and opportunities in the hospitality sector and project strategic solutions.

  • Anticipate future trends and innovations that are likely to impact hospitality management.

Skills you'll gain

Category: Corporate Sustainability
Category: Cultural Sensitivity
Category: Innovation
Category: Customer experience strategy (CX)
Category: Food and Beverage
Category: Customer Service
Category: Hospitality
Category: Hotels and Accommodations
Category: Hospitality Management
Category: Digital Transformation
Category: AI Personalization

What you'll learn

  • Identify the key principles and concepts of hotel service innovation.

  • Demonstrate proficiency in basic design thinking methodologies for service development.

  • Analyse customer needs and pain points to design customer-centric services.

  • Evaluate the feasibility and viability of service innovations.

Skills you'll gain

Category: Corporate Sustainability
Category: Innovation
Category: Customer Insights
Category: Key Performance Indicators (KPIs)
Category: Hospitality Management
Category: Continuous Improvement Process
Category: Change Management
Category: Process Mapping
Category: Customer experience strategy (CX)
Category: Feasibility Studies
Category: Customer analysis
Category: Collaboration
Category: Hospitality
Category: Service Design
Category: Personalized Service
Category: Design Thinking

What you'll learn

  • Define the fundamentals of hotel digital marketing and social media strategy.

  • Identify the key platforms and channels relevant to the hotel industry.

  • Develop a hotel's online presence and brand identity through effective digital marketing strategies.

  • Analyze and measure the success of digital marketing campaigns for hotels.

Skills you'll gain

Category: Digital Marketing
Category: Web Analytics and SEO
Category: Storytelling
Category: Instagram
Category: Target Audience
Category: Content Creation
Category: Guest Relations
Category: Social Media Strategy
Category: Social Media Content
Category: Search Engine Optimization
Category: Hospitality
Category: Social Media Marketing
Category: User Feedback
Category: Digital Media Strategy
Category: Social Media

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Instructors

Marta Sotto-Mayor
Starweaver
8 Courses26,635 learners

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Starweaver

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